Why e-cigarette play Vapor Corp Shares are Down

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Down she goes.

Vapor Corp (VPCO) just reported Q2 2014 results and it was not good enough for Wall Street.  As a result VPCO shares have shed 1/4 of their value in a heartbeat.

VPCO shares have lost 25% or $1, now trading around $3.15 and even feel below the $3 line today to $2.91.  The reason is Vapor Corp missed estimates by a mile. Revenue for the quarter came in at $6.1 million, which missed the Street by $1.9 million.  That makes for a -1.6% year over year decline in revenue for the company.

Net loss for the quarter ended June 30, 2014 was $1.1 million compared with a net loss of $54,650 for the quarter ended June 30, 2013.

At June 30, 2014, the Company had cash of $3.3 million compared to $6.6 million at December 31, 2013, a decrease of $3.3 million.

Bottom line: Today VPCO hit a new 52-week low.  As much as we believe this company and the entire e-cigarette industry is a great investment (i.e.Vapor is replacing Smoke: How to cash in on the Trend), let the dust settle on this stock before taking a bite.