Take-Two (TTWO): Off to the races up 10% today - You're welcome Master Picks Subs

Take-Two Interactive (NASDAQ:TTWO) is flying this morning thanks to the Vivendi (VIV.PA) / Activision Inc. (ATVI) talks, pushing TTWO shares up 10%.

Take-Two Interactive Software Chief Executive Ben Feder said today the consolidation in the $40 billion video-game industry "ultimately is inevitable," as growth continues.

Feder, whose comment came one day after Vivendi said it would take control of Activision Inc. (ATVI) in a deal valued at around $9.9 billion, noted that the cost to develop a video game is very close to the outlay for production and marketing of a Hollywood film.

"I do believe that consolidation ultimately is inevitable," he said at a UBS investment conference. "Video-game development is not getting any cheaper. Its a capital-intensive business, and I don't see that going away. That will drive some of the smaller competitors out." 

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