The Pulp Fiction Index - Part I

The other day I was flipping through the channels on TV when I happened to tune in to one of my favorite movies, Pulp Fiction (1994), which I hadn't seen in years. While I was watching it I started thinking about what public companies the characters from Pulp Fiction would invest in…

Vincent Vega, played by John Travolta, is one of the first characters introduced in the film. He had recently returned from Europe - If you've seen the movie, you've probably already guessed Vincent Vega's company is McDonald's (MCD)

Vincent: And you know what they call a... a... a Quarter Pounder with Cheese in Paris?
Jules: They don't call it a Quarter Pounder with cheese?
Vincent: No man, they got the metric system. They wouldn't know what the F@! a Quarter Pounder is.
Jules: Then what do they call it?
Vincent: They call it a Royale with cheese.
Jules: A Royale with cheese. What do they call a Big Mac?
Vincent: Well, a Big Mac's a Big Mac, but they call it le Big-Mac.
Jules: Le Big-Mac. Ha ha ha ha. What do they call a Whopper?
Vincent: I dunno, I didn't go into Burger King.



McDonald's recently increased there dividend payout by a whopping 50%. The stock has moved from $33.52 to $41.47 for a 23.71% increase YTD. Can McDonald's keep up the growth? With the help of the international community they can. They are spending 30 million to refurbish 200 UK outlets to thank the Europeans for strong sales in Q3. Those wacky Europeans, hate Americans but love Mcdonalds.

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