The Jones Soda Co. operations center boasted a chill scene around lunchtime on a recent Friday. Mellow music played, employees chatted and two tiny dogs lounged on an old, ripped couch.

"That's from our VP's college dorm room," production supervisor Jessie Dunn said of the sofa.

On a far wall, past the clutter, the refrigerator and the random box of Lucky Charms, a paper was tacked up with the ambitious label "GOALS."

The rest of the sheet was blank.

"It's not that we don't have goals, but we just put that up this morning," said Chris Milberger, inventory control manager.