Apple Inc. (AAPL) has become a boring stock, how did it turn into another Microsoft Corp. (MSFT)?  These are the lines we keep hearing and reading from the media, all it takes is a new product to put faith back into the world's richest company.

Enter the iWatch.

Ten days ago we talked up the decline of Apple Inc (AAPL) shares, that trend hasn't stopped.  Apple is just $9 away from $500 a share.

Apple Inc. (NASDAQ:AAPL) shares had their worst day performance in more than four years.  That equates to a 6.8% decline or $37 sliced off Apple shares. 

For the past two trading sessions Apple Inc. (NASDAQ:AAPL) have inched higher after falling daily since mid September.  Apple closed the day at $548 a share up 2%.  Could we finally have experienced the bottom in Apple?

Apple Inc. (AAPL) is hanging out at $666 a share. You know that number don't you? Its the Devil!

Apple Inc (AAPL) shares are within 6% of its respective 52-week high today. 

July had a break on the 4th for trading.  We review Thurs and Friday which included some stellar 52-week highs, Jerry Seinfeld, a bottom in volatility, and the big jobs report.

Apple Inc. (AAPL) shares crossed $600 today and closed at $610 up almost 2%.  Apple has been a strong uptrend since bottoming since May 17th at around $530. 

The short answer, yes it's time to buy Apple Inc (AAPL) but don't expect an incredible return on investment. At this point you should not expect to achieve the average analyst 12 month estimate of $708.  That's a big 35% increase in share price if you bought Apple today. 

Apple Inc (AAPL) shares have backed down 13% after hitting $644 and its time to consider the ultimate tech play.